DIRECTV LATIN AMERICA
As Creative/Art Director for the Marketing department of DIRECTV Latin America, I was responsible for generating advertising and promotional concepts for various media, including newspaper and magazine advertising, outdoor advertising, point of purchase, TV and on- air promotions for markets throughout Latin America.
During my tenure at DIRECTV I was in charge of the creation and design, as well as technical implementation, of advertising campaigns for Brazil in Portuguese; the Caribbean in English and several other countries in Spanish for all media, print, radio, TV and online.
In addition to my role in marketing, I work closely with the programming department adapting advertising concepts to on-air TV promotions to various subscriber-oriented markets.
DIRECTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States and Latin America.
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